I'm not sure who has seen these before, but Old Spice took this campaign a step further and launched a viral campaign via twitter and youtube where people tweeted questions to the Old Spice Guy and he would respond. If this link works properly, all the responses will be there
http://www.youtube.com/user/OldSpice#p/c/484F058C3EAF7FA6/118/oTLbw9z41dE
I remember hearing that they wrote and filmed all the responses in a 12 hour period.